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A little piece of magic right before your very eyes
It's all so, so easy. Really ? Ask Katie.
I was so, so happy not too long ago to see professional copywriter Katie Thompson publish a piece about what goes into writing copy.
In that short article Katie demystified the process and at the same time she gave an insight into just a small fraction of what goes into writing a piece of highly effective copy. Well done Katie.
Creatives are in some ways their own biggest enemies. That’s because we make things look so easy when they’re not.
It looks like we simply hold a loaded pen above a blank A4 piece of paper and the words just magically drip out of the end of the pen. Easy peasy, anyone can do that huh ?
And if it’s so easy then it’s not work, and if it’s not work then why should I pay anything at all for it, let alone a proverbial arm and a leg.
The actual monetary value of that single sheet of paper and a few drops of ink is next to nothing. So it’s money for old rope, isn’t it ?
Unless you too are a writer, or graphic designer even, you have no idea about the years of slog and dedication it takes to do something well AND at the same time make it look easy.
